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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    NOWATCH X Gold Rise White Sport

    $699

    (duty & taxes included)

    Our signature model: interchangeable discs for an elevated health experience.

    NOWATCH X Gold Rise White Sport

    $699

    (duty & taxes included)

    Our signature model: interchangeable discs for an elevated health experience.

    Style - Gold Rise

    Silver ClassicSilver EssenceSilver RiseGold ClassicGold EssenceGold Rise

    Strap - White Sport

    Onyx Black Leather strapRock Brown Leather strapRust Brown Leather strapBlack Woven strapBeige Woven strapPacific Blue Woven strapBlack Sport strapWhite Sport strap

    Includes subscription-free app

    Market-leading stress tracking
    Subscription-free app
    100% secure data
    Swim-proof & shower-safe
    Up to 3 days battery life

    At your fingertips on our subscription-free app

    NOWATCH Application

    How we compare

    Continuous precision.
    Deeper insights.

    Other Trackers

    All your data in one app.
    No subscription needed.

    Our mission? To help you live a fuller, healthier life.

    From tracking sleep and workouts, to in-app guided sessions that help you recover from stress, you get free access to our full range of features, right from the start.
    Lifestyle Image
    Live Reactivity Monitorâ„¢

    Live Reactivity Monitorâ„¢

    See how your body is responding to daily demands in real-time. By constantly measuring your physiological responses, we can see when your body is experiencing a stress response.

    Resilience state

    Resilience state

    A resilient system is one that can use stress for momentum, but quickly returns to homeostasis after. By analysing your stress responses throughout the day, we can see how much strain your body is under (and what you can do to help!).

    Prolonged stress vibration

    Prolonged stress vibration

    When your body has been in high reactivity for an extended period, your watch will gently vibrate. These bio-cues help build awareness about what your body is experiencing. Log your emotions and activities to track patterns over time.

    Stress Duration, Recovery and Frequency

    Stress Duration, Recovery and Frequency

    Most wearables track how long you’re stressed, but that’s only part of the picture. A high duration might mean you’re too sensitive to stress or not recovering well. We measure frequency and recovery too, so you can pinpoint what’s really affecting your resilience.

    Getting started with NOWATCH

    From the moment it meets your wrist to your first weeks in, here’s what you can expect from the beginning of your journey with NOWATCH.

    Instant tracking

    Instant tracking

    The second you start wearing your NOWATCH, the sensors begin tracking your body. You’ll instantly see vitals like heart rate, steps, and motion in your NOW tab. The following morning, you’ll be able to view your sleep data from the night before.

    Instant tracking

    Instant tracking

    The second you start wearing your NOWATCH, the sensors begin tracking your body. You’ll instantly see vitals like heart rate, steps, and motion in your NOW tab. The following morning, you’ll be able to view your sleep data from the night before.

    TED 2025

    What TED speakers and wellness experts say

    Some of us track our sleep, our movement or glucose levels, but how we feel is the ultimate output of all of those inputs. It’s nice to have one simple, science-backed device that’s doing that for us.

    Dr. Piraye Yurttas Beim

    Scientist. Entrepreneur. Investor.

    Dr. Piraye Yurttas Beim

    I think a lot of us have lost touch with our body’s signals. It’s refreshing to have a wearable that helps you tune in to the moment, without a screen pulling you away.

    Franseca Hogi

    Love Expert. Author. TED Speaker.

    Franseca Hogi

    It’s become so clear that many illnesses aren’t just physical, they’re rooted in the mind too. NOWATCH helps you connect the dots between what your body feels and what your mind is telling you.

    Sarah-Ann Macklin

    Scientist. Founder. Podcaster.

    Sarah-Ann Macklin

    Balance is everything – bursts of energy to reach your peak, moments of rest to return to yourself. This app makes that invisible dance.

    Felicity Fellows

    Speaker. TED Ambassador.

    Felicity Fellows
    TED 2025

    What TED speakers and wellness experts say

    Some of us track our sleep, our movement or glucose levels, but how we feel is the ultimate output of all of those inputs. It’s nice to have one simple, science-backed device that’s doing that for us.

    Dr. Piraye Yurttas Beim

    Scientist. Entrepreneur. Investor.

    Dr. Piraye Yurttas Beim

    I think a lot of us have lost touch with our body’s signals. It’s refreshing to have a wearable that helps you tune in to the moment, without a screen pulling you away.

    Franseca Hogi

    Love Expert. Author. TED Speaker.

    Franseca Hogi

    It’s become so clear that many illnesses aren’t just physical, they’re rooted in the mind too. NOWATCH helps you connect the dots between what your body feels and what your mind is telling you.

    Sarah-Ann Macklin

    Scientist. Founder. Podcaster.

    Sarah-Ann Macklin

    Balance is everything – bursts of energy to reach your peak, moments of rest to return to yourself. This app makes that invisible dance.

    Felicity Fellows

    Speaker. TED Ambassador.

    Felicity Fellows

    We’re here to help. Everything you need to know about NOWATCH.

    NOWATCH X
    $699

    Try for free for 30 days
    100% money back guarantee
    Free & fast delivery
    Free returns
    Nervous system monitoring

    Reactivity Monitorâ„¢ timeline

    Stress & recovery tracking

    Stress frequency, duration, recovery & HRV

    Stress duration & HRV only

    Continuous heart rate monitoring

    Every 10 seconds, 24/7

    Intermittent (every 5–15 min)

    Self-regulation toolkit

    Vibrations, Check-ins & HRV breathing sessions

    Limited or none

    Subscription-free app

    Free

    From $71–$199/yr

    Data privacy

    EU-stored, GDPR-compliant, data stays on your phone

    Analog watch design

    Looks like a luxury watch. Works like a health tracker.

    How does NOWATCH manage and store user data?