About

Every day, just like you, NOWATCH asks the question: what’s the smartest way to feel calm, strong, and present?

Founded in 2021, NOWATCH is a health innovation company for the curious. By blending cutting-edge technology with the leading science around mental health, we explore the frontiers of wellbeing.

The NOWATCH Awareable is our flagship product, and the first step on our journey towards helping people recover from stress quickly and enjoy more meaningful lives – because Time is NOW.

We stand for

Restoring balance between mind and body, technology and humanity.

Helping the curious seek balance.

Celebrating and nurturing life on Earth.

Shifting minds and cultures for the benefit of all.

Business as a force for good.

Designed in Amsterdam

Produced in Finland

NOWATCH brings together excellence in Eastern and Western craftsmanship. With talent across three continents, we passionately combine leading health science, hardware technology, software innovation and ancient gemstone knowledge.

Board of Advisors

Chris Hall

Chair of the Executive Board

Dr. Nandini Tandon

Chair of the Scientific Board

H.R.H. Rajkumar Bhriguraj Singh

Chair

Remco Wilcke

Member of the Board

David Snellenberg

Member of the Board

Amsterdam

52.3676° N, 4.9041° E

Ivaylo Aleksandrov

Customer Care Specialist

Daniel Acutt

Creative Director

Tom van den Bogaart

Software Developer

Isabella Demori

Social Media Specialist

Charley Dirksen

Operations Lead

Gemma Galeno

Art Director

Samson Grice

Data Science Talent

Loes Hilte

People & Culture Manager

Selina Horning

Customer Care Specialist

Viktoriia Hume

Digital Art Director

Hylke Muntinga

President

Jaimy Nikijuluw

Customer Care Specialist

Pepijn Kroes

Software Developer

Michiel de Koning

Marketing & Sales Lead

Tessa Lippmann

Director of Partnerships

Timothée Manschot

CEO

Alisdair Mills

Software Developer

Marco Plasmati

Software Developer

Tom van Rooijen

Product Owner

Joana De Calheiros Velozo

Science Lead

Yannick van Wieringen

Designer

Lennart Zegerius

Data Scientist

International

+30 people

Amsterdam (AMS)

52.3676° N, 4.9041° E

Jaipur (JAI)

26.9124° N, 75.7873° E

Oulu (OU)

65.0121° N, 25.4651° E

Los Angeles (LA)

34.0522° N, 118.2437° W

At NOWATCH we believe in partnerships. We are proud to work closely with Philips Biosensing technology. Together we can achieve more.

From Jaipur to Amsterdam

Rajasthan is the northwestern region in India, famous for its long history of artisanal craftsmanship. Strategically located along ancient trade routes, it has developed into a production hub for the finest cloths and gemstones.

In Jaipur, Rajasthan we work with family run businesses who preserve the inter-generational practices of gemstone knowledge and craft. We are honoured to have these craftspeople as part of the NOWATCH family.

Intentionally sourced minerals

All our gemstones are intentionally selected and cut to uphold the highest quality, traceability and sustainability standards. The stone-cutting process is done with fine precision by hand. We are proud to handle and approve each stone before it becomes a part of your treasured NOWATCH.

We’re using business as a force for good

We are in the proces of getting our B corporation certification. If accepted, we will meet the highest verified standards of social and environmental performance, transparency and accountability.