Esquire’s Best Health
Tracker of the Year 2023
Tracker of the Year 2023
The health tracker for a new generation
The first to connect body and mind—giving you a complete picture of your health.
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Try 30 days for free
Driven by science. Backed by research.
We’re a team of relentlessly curious PhDs and scientists. Our groundbreaking algorithms give you health data no one else can. Trusted by top research institutions— loved by everyone else.
What you get with NOWATCH
Smartwatch Health Tracker
Get a customizable smartwatch health tracker with sustainability at the forefront of the design. Your purchase will include a stainless steel, waterproof case with ceramic backing, Nowatch sensor, straps made of the best quality materials, a screenless disc (time, gemstone or level), and charger.
Subscription free app
The NOWATCH app is designed to support your health, not distract from it. With no subscriptions, scores, or unnecessary gamification, it focuses on providing meaningful insights and actionable guidance to build your stress resilience.
Physical and Mental Health Metrics
NOWATCH tracks sleep, heart rate, HRV, and how your activities—mental or physical—affect your stress. Unlike other wearables, NOWATCH uniquely separates physical stress from mental stress, turning insights into action.
Market-leading Stress tracking
Measures Sleep
Measures Activity
Measures HR, HRV & more
Battery life up to 5 days
Water resistant up to 5ATM
Upgrade your health tracker
We improve your mental and physical health by building stress resilience.
Connecting Body and Mind
Health isn’t just physical or mental—it’s both. NOWATCH helps you understand how they interact. A healthy autonomic nervous system, better sleep, and more energy start with knowing what your body needs.
From Distraction to Presence
In a world full of screens and notifications, NOWATCH helps you disconnect from digital noise and reconnect with yourself. No distractions, just awareness. Feel what’s happening inside instead of reacting to what’s happening outside.
Small Tech. Big Impact.
Your health data is yours—always. We don’t track, sell, or lock you into subscriptions. You decide if and when to share your data. The NOWATCH app is free, with no hidden costs. Just better health, on your terms.
¹ Fricchione, G. L. (2018). The challenge of stress-related non-communicable diseases. Medical Science Monitor Basic Research, 24, 93-95
9 out of 10 life threatening diseases are linked to stress¹
By building stress resilience you improve all aspects of your health.
Your body talks.
We help you understand it.
Biocueing vibrations remind you to Check-In — your body constantly sends signals. We help you make sense of them, so you know why you feel the way you do and can respond in the best way possible.
We help you avoid
overloading your system
We monitor your autonomous nervous system’s response to daily life by tracking the stress metrics that actually matter: Stress Recovery and Frequency. This is your body's early warning system, alerting you to make changes before you feel overwhelmed.
Body-mind connection made easy
NOWATCH helps you adjust how you feel in the moment. You don’t need to be a top athlete or spend hours meditating—small interventions are often more effective and easier to sustain in the long run.
Build sustainable habits
Small daily changes create a big impact over time—longevity starts with consistent habits that strengthen both your mental and physical health.
What the NOWATCH community is saying
Stress worsens my tinnitus, so managing it is essential. With NOWATCH, I track stress to keep this chronic issue under control and my life uninterrupted.
Alex
Musician
My Stress Gauge was always high, but trying acupuncture for the first time brought it down. NOWATCH showed the proof in the app, and I felt the difference in my body.
Lily
Marketing Manager
I thought I had a naturally elevated heart rate, but NOWATCH revealed it was stress from work. Adjusting my schedule improved my stress management and transformed my health.
Jake
Art Director
When NOWATCH showed my sleep quality was low, I took a sick day to recover. It helps me predict my body’s needs and stay ahead of illness.
Michelle
Software Developer
The first interchangeable face on a smartwatch
Visit our store in Amsterdam to experience NOWATCH in person.
Prinsengracht 455, Amsterdam
Open in Google Maps“An attractive, stress-monitoring device that doesn't just ape an analog watch: it has a style identity all of its own.”
“A wearable for experiencing life, not optimizing it.”
“NOWATCH nudged me into thinking more about my mental health, almost as if I was being watched over by a kindly mentor.”
NOWATCH vs. Traditional Wearables
Compare features across leading fitness trackers (Fitbit, Whoop), health trackers (Oura), and meditation apps (Headspace, Calm) to understand what makes NOWATCH different.
| Features | Health and Wellbeing Trackers | Fitness Trackers | Meditation / Breathwork Apps | |
|---|---|---|---|---|
Supports your physical health | ||||
Supports your mental health | ||||
Measures your biomarkers: HR, HRV, temperature, steps etc. | ||||
Sleep tracking | ||||
Differentiates physical stress from emotional stress | ||||
Tracks stress duration | ||||
Tracks stress recovery | ||||
Tracks stress frequency | ||||
Toolkit to train your mind | ||||
Advanced fitness & sports functions | ||||
Lifestyle features (i.e. music, pay, email) | ||||
Advanced medical health metrics |
Frequently Asked Questions
Where does NOWATCH ship to?
Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.
Customs regulations prevent us from shipping elsewhere but we are exploring how to expand our shipping destinations to include new countries.
Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam.
How long does it take to ship?
We aim to fulfill orders within 2 business days of purchase. Delivery times vary by location, with typical times as follows:
Benelux: Next business day
EU & EEA: 2-4 business days
Switzerland: Up to 4 business days
North America: Up to 5 business days
Once your package is shipped, you will receive an email and tracking code.
What is your return policy?
We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.
Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.
How is NOWATCH different from other wearables?
Other smart devices focus mostly on exercise or sleep. NOWATCH tracks those metrics but uses them as a tool for monitoring your autonomic nervous system, specifically stress.
Stress is a healthy physiological function that helps keep you engaged, motivated, and connected. Learning how your body processes, reacts, or does not react to stress is your best advantage for sustainable mental and physical health.Small, everyday stressful moments like spilling your coffee, running late to a meeting, or misplacing your keys are all opportunities to learn how to better recover and bring yourself back to the Calm Zone—also known as homeostasis. The cumulative effect of how we respond to daily stressors is essential to improving our long-term health, and prevent physical & mental health challenges like anxiety, burnout, depression. You’ll feel more energy and capacity to live life fully.NOWATCH builds a unique stress fingerprint based on your activity, mood, and heart rate for the most accurate reflection of how your body responds to stress.How do I set up my NOWATCH for the first time?
To set up your NOWATCH, please watch our onboarding video. Our Customer Care Lead, Selina, guides you through the process: Watch the video here.
Additionally, we have prepared an easy-to-follow written set-up guide: Read the guide here.
If you have any questions or need further assistance, contact our Customer Care Team. We're here to help and will get back to you as soon as possible.
What should I do if I have questions about my NOWATCH?
If you have questions about your NOWATCH, please visit our Help Center for troubleshooting tips and solutions. For personalized assistance, don't hesitate to reach out. We're available through live chat during business hours for immediate help. Alternatively, you can always email us, and we'll get back to you as soon as possible.
