This year we joined forces with TED, supporting speakers with real-time health insights, revealing how the body responds to intense moments like preparing for, and stepping into TED’s iconic red circle.
Read the story
This year we joined forces with TED, supporting speakers with real-time health insights, revealing how the body responds to intense moments like preparing for, and stepping into TED’s iconic red circle.
Read the story
We’re a team of relentlessly curious PhDs and scientists. Our groundbreaking algorithms give you health data no one else can. Trusted by top research institutions— loved by everyone else.
Get a customizable smartwatch health tracker with sustainability at the forefront of the design. Your purchase will include a stainless steel, waterproof case with ceramic backing, Nowatch sensor, straps made of the best quality materials, a screenless disc (time, gemstone or level), and charger.
The NOWATCH app is designed to support your health, not distract from it. With no subscriptions, scores, or unnecessary gamification, it focuses on providing meaningful insights and actionable guidance to build your stress resilience.
NOWATCH tracks sleep, heart rate, HRV, and how your activities—mental or physical—affect your stress. Unlike other wearables, NOWATCH uniquely separates physical stress from mental stress, turning insights into action.
Live Stress Gauge
See how your body is responding to daily demands in real-time. By constantly measuring your physiological responses, we map your stress responses throughout the day.
Resilience state
A resilient system is one that can use stress for momentum, but quickly returns to homeostasis after. By analysing your stress responses throughout the day, we can see how much strain your body is under (and what you can do to help!).
Prolonged stress vibration
When your body has been in high reactivity for an extended period, your watch will gently vibrate. These bio-cues help build awareness about what your body is experiencing. Log your emotions and activities to track patterns over time.
Stress Duration, Recovery and Frequency
Most wearables track how long you’re stressed, but that’s only part of the picture. A high duration might mean you’re too sensitive to stress or not recovering well. We measure frequency and recovery too, so you can pinpoint what’s really affecting your resilience.
We improve your mental and physical health by building stress resilience.
Health isn’t just physical or mental—it’s both. NOWATCH helps you understand how they interact. A healthy autonomic nervous system, better sleep, and more energy start with knowing what your body needs.
In a world full of screens and notifications, NOWATCH helps you disconnect from digital noise and reconnect with yourself. No distractions, just awareness. Feel what’s happening inside instead of reacting to what’s happening outside.
Your health data is yours—always. We don’t track, sell, or lock you into subscriptions. You decide if and when to share your data. The NOWATCH app is free, with no hidden costs. Just better health, on your terms.
¹ Fricchione, G. L. (2018). The challenge of stress-related non-communicable diseases. Medical Science Monitor Basic Research, 24, 93-95
By building stress resilience you improve all aspects of your health.
Biocueing vibrations remind you to Check-In — your body constantly sends signals. We help you make sense of them, so you know why you feel the way you do and can respond in the best way possible.
We monitor your autonomous nervous system’s response to daily life by tracking the stress metrics that actually matter: Stress Recovery and Frequency. This is your body's early warning system, alerting you to make changes before you feel overwhelmed.
NOWATCH helps you adjust how you feel in the moment. You don’t need to be a top athlete or spend hours meditating—small interventions are often more effective and easier to sustain in the long run.
Small daily changes create a big impact over time—longevity starts with consistent habits that strengthen both your mental and physical health.
Some of us track our sleep, our movement or glucose levels, but how we feel is the ultimate output of all of those inputs. It’s nice to have one simple, science-backed device that’s doing that for us.
Dr. Piraye Yurttas Beim
Scientist. Entrepreneur. Investor.
I think a lot of us have lost touch with our body’s signals. It’s refreshing to have a wearable that helps you tune in to the moment, without a screen pulling you away.
Franseca Hogi
Love Expert. Author. TED Speaker.
It’s become so clear that many illnesses aren’t just physical, they’re rooted in the mind too. NOWATCH helps you connect the dots between what your body feels and what your mind is telling you.
Sarah-Ann Macklin
Scientist. Founder. Podcaster.
One big thing I think we can all learn is that life is about balance. You need bursts of high energy to perform at your best, just as much as you need moments of rest to relax. It’s amazing to see that balance visualised in the app.
Felicity Fellows
Speaker. TED Ambassador.
Visit our store in Amsterdam to experience NOWATCH in person.
Prinsengracht 455, Amsterdam
Open in Google Maps“An attractive, stress-monitoring device that doesn't just ape an analog watch: it has a style identity all of its own.”
“A wearable for experiencing life, not optimizing it.”
“NOWATCH nudged me into thinking more about my mental health, almost as if I was being watched over by a kindly mentor.”
Compare features across leading fitness trackers (Fitbit, Whoop), health trackers (Oura), and meditation apps (Headspace, Calm) to understand what makes NOWATCH different.
| Features | Health and Wellbeing Trackers | Fitness Trackers | Meditation / Breathwork Apps | |
|---|---|---|---|---|
Supports your physical health | ||||
Supports your mental health | ||||
Measures your biomarkers: HR, HRV, temperature, steps etc. | ||||
Sleep tracking | ||||
Differentiates physical stress from emotional stress | ||||
Tracks stress duration | ||||
Tracks stress recovery | ||||
Tracks stress frequency | ||||
Toolkit to train your mind | ||||
Advanced fitness & sports functions | ||||
Lifestyle features (i.e. music, pay, email) | ||||
Advanced medical health metrics |
Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.
Customs regulations prevent us from shipping elsewhere but we are exploring how to expand our shipping destinations to include new countries.
Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam.
We aim to fulfill orders within 2 business days of purchase. Delivery times vary by location, with typical times as follows:
Benelux: Next business day
EU & EEA: 2-4 business days
Switzerland: Up to 4 business days
North America: Up to 5 business days
Once your package is shipped, you will receive an email and tracking code.
We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.
Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.
Other smart devices focus mostly on exercise or sleep. NOWATCH tracks those metrics but uses them as a tool for monitoring your autonomic nervous system, specifically stress.
Stress is a healthy physiological function that helps keep you engaged, motivated, and connected. Learning how your body processes, reacts, or does not react to stress is your best advantage for sustainable mental and physical health.Small, everyday stressful moments like spilling your coffee, running late to a meeting, or misplacing your keys are all opportunities to learn how to better recover and bring yourself back to the Calm Zone—also known as homeostasis. The cumulative effect of how we respond to daily stressors is essential to improving our long-term health, and prevent physical & mental health challenges like anxiety, burnout, depression. You’ll feel more energy and capacity to live life fully.NOWATCH builds a unique stress fingerprint based on your activity, mood, and heart rate for the most accurate reflection of how your body responds to stress.To set up your NOWATCH, please watch our onboarding video. Our Customer Care Lead, Selina, guides you through the process: Watch the video here.
Additionally, we have prepared an easy-to-follow written set-up guide: Read the guide here.
If you have any questions or need further assistance, contact our Customer Care Team. We're here to help and will get back to you as soon as possible.
If you have questions about your NOWATCH, please visit our Help Center for troubleshooting tips and solutions. For personalized assistance, don't hesitate to reach out. We're available through live chat during business hours for immediate help.
Rather do it all in one go? Pay in full now and start tracking your health in style.
Want to pay at your own pace? No problem. Split your payment into 3 interest-free instalments using
Experience NOWATCH with no commitment using From high resilience to depleted sources, after 5 days of wearing the watch, you’ll know how your body is coping with stress. Not for you? Send it back in 30 days and you’ll never pay anything.
