NOWATCH B is coming. Pre-order today and save 10%
Why NOWATCHThe Science
NOWATCH B is coming. Pre-order today and save 10%
Why NOWATCHThe Science

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

New
NOWATCH B

Sleek and lightweight.

Available starting August
Pre-order now with 10% discount

A woman standing in the street, looking directly at the viewer, slowly turning her head.

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at

$649

Stones being handcrafted for NOWATCH X

NOWATCH X

37mm

24 models

Only a Few Left
Gold Classic · Beige
Gold Classic · Beige

$699

Silver Essence · Pearl
Silver Essence · Pearl

$649

Gold Classic · Sand
Gold Classic · Sand

$699

Gold Essence · Ore
Gold Essence · Ore

$699

Silver Classic · Ore
Silver Classic · Ore

$649

Gold Classic · Onyx
Gold Classic · Onyx

$699

Silver Classic · Oak
Silver Classic · Oak

$649

Gold Essence · Soil
Gold Essence · Soil

$699

Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Silver Labradorite · Nagano
Silver Labradorite · Nagano

$649

Only a Few Left
Gold White Agate · Beige
Gold White Agate · Beige

$699

Gold Falcon Eye · Onyx
Gold Falcon Eye · Onyx

$699

Gold Lapis Lazuli · Pacific
Gold Lapis Lazuli · Pacific

$699

Gold Malachite · Sand
Gold Malachite · Sand

$699

Silver Malachite · Nagano
Silver Malachite · Nagano

$649

Silver Falcon Eye · Ore
Silver Falcon Eye · Ore

$649

Gold Labradorite · Urchin
Gold Labradorite · Urchin

$699

Silver Lapis · Sand
Silver Lapis · Sand

$649

Silver White Agate · Pearl
Silver White Agate · Pearl

$649

Gold White Agate · Rock
Gold White Agate · Rock

$699

Silver Labradorite · Pine
Silver Labradorite · Pine

$649

Gold Parabola · Onyx
Gold Parabola · Onyx

$699

Silver Parabola · Ore
Silver Parabola · Ore

$649

Gold Parabola · Urchin
Gold Parabola · Urchin

$699

Silver Locus · Umber
Silver Locus · Umber

$649

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

NOWATCH B

Limited Pre-order Offer

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

Pre-order from

$384

or

$128.00

over 3 payments
Explore
Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

From

$649

or

$216.33

over 3 payments
Explore

NOWATCH B

36mm or 42mm

12 models

pre-order
-10%
Matte Black · Woven Black

$429

$384

pre-order
-10%
Matte Black · Woven Beige

$429

$384

pre-order
-10%
Matte Black · FKM Black

$479

$429

pre-order
-10%
Matte Black · FKM Off White

$479

$429

pre-order
-10%
Silver · Woven Black

$429

$384

pre-order
-10%
Silver · Woven Beige

$429

$384

pre-order
-10%
Silver · FKM Black

$479

$429

pre-order
-10%
Silver · FKM Off White

$479

$429

pre-order
-10%
Gold · Woven Black

$479

$429

Out of stock
pre-order
-10%
Gold · Woven Beige

$479

$429

pre-order
-10%
Gold · FKM Black

$519

$469

pre-order
-10%
Gold · FKM Off White

$519

$469