Discover NOWATCH B
Why NOWATCHThe Science
Discover NOWATCH B
Why NOWATCHThe Science

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at $649

Stones being handcrafted for NOWATCH X

NOWATCH X

37mm

24 models

Gold Classic · Beige
Gold Classic · Beige
$699
Silver Essence · Pearl
Silver Essence · Pearl
$649
Out of stock
Gold Classic · Sand
Gold Classic · Sand
$699
Gold Essence · Ore
Gold Essence · Ore
$699
Silver Classic · Ore
Silver Classic · Ore
$649
Gold Classic · Onyx
Gold Classic · Onyx
$699
Silver Classic · Oak
Silver Classic · Oak
$649
Gold Essence · Soil
Gold Essence · Soil
$699
Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Silver Labradorite · Nagano
Silver Labradorite · Nagano
$649
Gold White Agate · Beige
Gold White Agate · Beige
$699
Gold Falcon Eye · Onyx
Gold Falcon Eye · Onyx
$699
Gold Lapis Lazuli · Pacific
Gold Lapis Lazuli · Pacific
$699
Out of stock
Gold Malachite · Sand
Gold Malachite · Sand
$699
Silver Malachite · Nagano
Silver Malachite · Nagano
$649
Silver Falcon Eye · Ore
Silver Falcon Eye · Ore
$649
Gold Labradorite · Urchin
Gold Labradorite · Urchin
$699
Silver Lapis · Sand
Silver Lapis · Sand
$649
Silver White Agate · Pearl
Silver White Agate · Pearl
$649
Gold White Agate · Rock
Gold White Agate · Rock
$699
Silver Labradorite · Pine
Silver Labradorite · Pine
$649
Gold Parabola · Onyx
Gold Parabola · Onyx
$699
Silver Parabola · Ore
Silver Parabola · Ore
$649
Gold Parabola · Urchin
Gold Parabola · Urchin
$699
Silver Locus · Umber
Silver Locus · Umber
$649

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

NOWATCH B
New

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

From $399 or $133.00 over 3 payments
Explore
Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

From $649 or $216.33 over 3 payments
Explore
New
NOWATCH B

Sleek and lightweight.

Available now
Starting at $399

A woman standing in the street, looking directly at the viewer, slowly turning her head.

NOWATCH B

36mm or 42mm

12 models

Silver · Woven Black
$399
Silver · Woven Beige
$399
Silver · FKM Black
$429
Silver · FKM Off White
$429
Matte Black · Woven Black
$429
Matte Black · Woven Beige
$429
Matte Black · FKM Black
$479
Matte Black · FKM Off White
$479
Gold · Woven Black
$479
Gold · Woven Beige
$479
Gold · FKM Black
$529
Gold · FKM Off White
$529