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$100

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Why NOWATCHHow It WorksFor Business
Shop Now, Pay Later. Free Shipping on all orders over 

$100

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Why NOWATCHHow It WorksFor Business

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at

$599

NOWATCH X

37mm

24 models

Gold Classic - Pearl
Gold Classic - Pearl

$649.00

Silver Essence - Rock
Silver Essence - Rock

$599.00

Gold Classic - Sand
Gold Classic - Sand

$649.00

Gold Essence - Ore
Gold Essence - Ore

$649.00

Out of stock
Silver Classic - Ore
Silver Classic - Ore

$599.00

Gold Classic - Onyx
Gold Classic - Onyx

$649.00

Out of stock
Silver Classic - Oak
Silver Classic - Oak

$599.00

Gold Essence - Soil
Gold Essence - Soil

$649.00

Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Only a Few Left
Silver Labradorite - Birch
Silver Labradorite - Birch

$599.00

Gold White Agate - Pearl
Gold White Agate - Pearl

$649.00

Gold Falcon Eye - Onyx
Gold Falcon Eye - Onyx

$649.00

Gold Lapis Lazuli - Pacific
Gold Lapis Lazuli - Pacific

$649.00

Gold Malachite - Sand
Gold Malachite - Sand

$649.00

Silver Malachite - Kelp
Silver Malachite - Kelp

$599.00

Silver Falcon Eye - Ore
Silver Falcon Eye - Ore

$599.00

Gold Labradorite - Urchin
Gold Labradorite - Urchin

$649.00

Silver Lapis - Sand
Silver Lapis - Sand

$599.00

Silver White Agate - Rock
Silver White Agate - Rock

$599.00

Gold White Agate - Rock
Gold White Agate - Rock

$649.00

Silver Labradorite - Pine
Silver Labradorite - Pine

$599.00

Gold Parabola - Onyx
Gold Parabola - Onyx

$649.00

Silver Parabola - Ore
Silver Parabola - Ore

$599.00

Gold Parabola - Urchin
Gold Parabola - Urchin

$649.00

Silver Locus - Umber
Silver Locus - Umber

$599.00

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

NOWATCH B
New

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

Pre-order from

$399

Explore
Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

From

$599

Explore
New
NOWATCH B

Sleek and lightweight.

Available starting July
Starting at

$399

NOWATCH B

36mm or 42mm

12 models

Matte Black / Woven Black

$399.00

Matte Black / Woven Beige

$399.00

Matte Black / FKM Black

$449.00

Matte Black / FKM Light Gray

$449.00

Silver / Woven Black

$399.00

Silver / Woven Beige

$399.00

Silver / FKM Black

$449.00

Silver / FKM Light Gray

$449.00

Gold / Woven Black

$449.00

Gold / Woven Beige

$449.00

Gold / FKM Black

$499.00

Gold / FKM Light Gray

$499.00