🇪🇺 Designed in Amsterdam. Made in Europe.
The Science

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Shop the world’s first Awareable™

The analog watch that tracks your nervous system health.

NOWATCH B collection

Comfort, everyday.

+5 days battery life+Reactivity Monitor™
CaseStrap
Disc
Disc
Disc
Case Mask

Craftsmanship, curated.

Make it yours

Personalize your daily tracking. Explore new styles and setups designed to seamlessly fit your life and look.

Shop accessories
NOWATCH accessories collection
For Business
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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    +Swim proof
    +Panda glass
    +Woven or Sport strap
    Silver / 36mm / White Sport
    NOWATCH B
    Silver
    $449
    Matte Black / 36mm / Black Woven
    NOWATCH B
    Matte Black
    $479
    Gold / 36mm / Beige Woven
    NOWATCH B
    Gold
    $499
    NOWATCH B lifestyle
    +Customizable watch face
    +Limited batch
    +Sapphire glass
    +Reactivity Monitor™
    +Swim proof
    +3 days battery life
    +Leather, Woven or Sport strap
    Silver Classic / Beige Woven
    NOWATCH X
    Silver Classic
    $649
    Silver Essence / Pacific Blue Woven
    NOWATCH X
    Silver Essence
    $649
    Silver Rise / Black Sport
    NOWATCH X
    Silver Rise
    $649
    Gold Classic / Onyx Black Leather
    NOWATCH X
    Gold Classic
    $699
    Gold Essence / Rust Brown Leather
    NOWATCH X
    Gold Essence
    $699
    Gold Rise / Black Sport
    NOWATCH X
    Gold Rise
    $699