🇪🇺 Designed in Amsterdam. Made in Europe.
The Science

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Shop the world’s first Awareable™

The analog watch that tracks your nervous system health.

NOWATCH B collection

Comfort, everyday.

+5 days battery life+Reactivity Monitor™

Make it yours

Personalize your daily tracking. Explore new styles and setups designed to seamlessly fit your life and look.

Shop accessories
NOWATCH accessories collection
For Business
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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    +Swim proof
    +Panda glass
    +Woven or Sport strap
    Silver / 36mm / Sport White
    NOWATCH B
    Silver
    $449
    Matte Black / 36mm / Woven Black
    NOWATCH B
    Matte Black
    $479
    Gold / 36mm / Woven Beige
    NOWATCH B
    Gold
    $499
    NOWATCH B lifestyle
    CaseStrap
    Disc
    Disc
    Disc
    Case Mask

    Craftmanship, curated.

    +Customizable watch face+Limited batch+Sapphire glass+Reactivity Monitor™+Swim proof+3 days battery life+Leather, Woven or Sport strap
    Silver Classic / Beige Woven
    NOWATCH X
    Silver Classic
    $649
    Silver Essence / Pacific Blue Woven
    NOWATCH X
    Silver Essence
    $649
    Silver Rise / Black Sport
    NOWATCH X
    Silver Rise
    $649
    Gold Classic / Onyx Black Leather
    NOWATCH X
    Gold Classic
    $699
    Only a Few Left
    Gold Essence / Rust Brown Leather
    NOWATCH X
    Gold Essence
    $699
    Gold Rise / Black Sport
    NOWATCH X
    Gold Rise
    $699