馃嚜馃嚭 Designed in Amsterdam. Made in Europe.
Why NOWATCHThe Science
馃嚜馃嚭 Designed in Amsterdam. Made in Europe.
Why NOWATCHThe Science

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjeliersstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at $649
Stones being handcrafted for NOWATCH X

Stones being handcrafted for NOWATCH X

NOWATCH X

37mm

24 models

Only a Few Left
Gold Classic 路 Beige
Gold Classic 路 Beige
$699
Silver Essence 路 Pearl
Silver Essence 路 Pearl
$649
Gold Classic 路 Clay
Gold Classic 路 Clay
$699
Gold Essence 路 Ore
Gold Essence 路 Ore
$699
Silver Classic 路 Ore
Silver Classic 路 Ore
$649
Gold Classic 路 Onyx
Gold Classic 路 Onyx
$699
Silver Classic 路 Oak
Silver Classic 路 Oak
$649
Only a Few Left
Gold Essence 路 Soil
Gold Essence 路 Soil
$699
Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Silver Labradorite 路 Nagano
Silver Labradorite 路 Nagano
$649
Only a Few Left
Gold White Agate 路 Beige
Gold White Agate 路 Beige
$699
Gold Falcon Eye 路 Onyx
Gold Falcon Eye 路 Onyx
$699
Gold Lapis Lazuli 路 Pacific
Gold Lapis Lazuli 路 Pacific
$699
Gold Malachite 路 Rust
Gold Malachite 路 Rust
$699
Silver Malachite 路 Nagano
Silver Malachite 路 Nagano
$649
Silver Falcon Eye 路 Ore
Silver Falcon Eye 路 Ore
$649
Gold Labradorite 路 Urchin
Gold Labradorite 路 Urchin
$699
Silver Lapis 路 Sand
Silver Lapis 路 Sand
$649
Silver White Agate 路 Pearl
Silver White Agate 路 Pearl
$649
Gold White Agate 路 Rock
Gold White Agate 路 Rock
$699
Silver Labradorite 路 Pine
Silver Labradorite 路 Pine
$649
Gold Parabola 路 Onyx
Gold Parabola 路 Onyx
$699
Silver Parabola 路 Ore
Silver Parabola 路 Ore
$649
Gold Parabola 路 Urchin
Gold Parabola 路 Urchin
$699
Silver Locus 路 Umber
Silver Locus 路 Umber
$649

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

Explore
NOWATCH B

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

Explore
NOWATCH B

Sleek and lightweight.

Abstract background video showing Nowatch B Series

Abstract background video showing Nowatch B Series

Abstract background video showing Nowatch B Series

Abstract background video showing Nowatch B Series

NOWATCH B

36mm or 42mm

3 finishes

Out of stock
Silver
$399
Out of stock
Matte Black
$429
Out of stock
Gold
$479