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Shop Now, Pay Later. Free Shipping on all orders over 

$100

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Why NOWATCHHow It WorksFor Business

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at

$599

NOWATCH X

37mm

24 models

Gold Classic · Pearl
Gold Classic · Pearl

$649.00

Silver Essence · Rock
Silver Essence · Rock

$599.00

Gold Classic · Sand
Gold Classic · Sand

$649.00

Gold Essence · Ore
Gold Essence · Ore

$649.00

Out of stock
Silver Classic · Ore
Silver Classic · Ore

$599.00

Gold Classic · Onyx
Gold Classic · Onyx

$649.00

Out of stock
Silver Classic · Oak
Silver Classic · Oak

$599.00

Gold Essence · Soil
Gold Essence · Soil

$649.00

Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Only a Few Left
Silver Labradorite · Birch
Silver Labradorite · Birch

$599.00

Gold White Agate · Pearl
Gold White Agate · Pearl

$649.00

Gold Falcon Eye · Onyx
Gold Falcon Eye · Onyx

$649.00

Gold Lapis Lazuli · Pacific
Gold Lapis Lazuli · Pacific

$649.00

Gold Malachite · Sand
Gold Malachite · Sand

$649.00

Silver Malachite · Kelp
Silver Malachite · Kelp

$599.00

Silver Falcon Eye · Ore
Silver Falcon Eye · Ore

$599.00

Gold Labradorite · Urchin
Gold Labradorite · Urchin

$649.00

Silver Lapis · Sand
Silver Lapis · Sand

$599.00

Silver White Agate · Rock
Silver White Agate · Rock

$599.00

Gold White Agate · Rock
Gold White Agate · Rock

$649.00

Silver Labradorite · Pine
Silver Labradorite · Pine

$599.00

Gold Parabola · Onyx
Gold Parabola · Onyx

$649.00

Silver Parabola · Ore
Silver Parabola · Ore

$599.00

Gold Parabola · Urchin
Gold Parabola · Urchin

$649.00

Silver Locus · Umber
Silver Locus · Umber

$599.00

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

NOWATCH B
New

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

Pre-order from

$399

or

$133.00

over 3 payments
Explore
Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

From

$599

or

$199.67

over 3 payments
Explore
New
NOWATCH B

Sleek and lightweight.

Available starting July
Starting at

$399

NOWATCH B

36mm or 42mm

12 models

Matte Black · Woven Black

$399.00

Matte Black · Woven Beige

$399.00

Matte Black · FKM Black

$449.00

Matte Black · FKM Light Gray

$449.00

Silver · Woven Black

$399.00

Silver · Woven Beige

$399.00

Silver · FKM Black

$449.00

Silver · FKM Light Gray

$449.00

Gold · Woven Black

$449.00

Gold · Woven Beige

$449.00

Gold · FKM Black

$499.00

Gold · FKM Light Gray

$499.00