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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

Abstract background video showing Nowatch B Series

Abstract background video showing Nowatch B Series

Introducing the world’s sleekest wearable

From $399 or $133.00 over 3 payments
Choose Your NOWATCH B

NOWATCH B from $399

Start listening to the signals your body’s sending you.

Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

Start listening to the signals your body’s sending you.

Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

NOWATCH B product showcase

At last, a health tracker you’ll want to wear every day, everywhere.

You won’t notice it, but others will.

Health Tracker
Health TrackerHealth Tracker
Health Tracker
Health Tracker
Health Tracker

Timeless design, crafted to match your style.

Screenless analog design in Gold, Silver, or Matte Black, made with high-end materials.

Timeless Design
Timeless Design

All watch finishes

In sync with your every move

In sync with your every move.

In sync with your every move

In sync with yourevery move.

Ultra-thin and lightweight.

Designed for 24/7 comfort with a case thickness of 10.9mm and weight of 50g.

Ultra ThinUltra Thin

Ultra-thin and lightweight.

Designed for 24/7 comfort
with a case thickness of
10.9mm and weight of 50g.

Focus on your life, not your battery’s.

Up to 5 days of battery life on a single charge, with full recharging in just 2 hours.

Life Focus
Life Focus
Unmatched Accuracy - Sensors Off

Unmatched accuracy

Research-grade sensors delivering in-depth insights into your body's physiology.

Unmatched
accuracy

Research-grade sensors delivering in-depth insights into your body's physiology.

Unmatched Accuracy - Sensors Off

Track every spike,
every second.

The Live Reactivity Monitor continuously tracks your body's response to daily life, delivering the most accurate stress response metrics.

Explore the science behind stress

Live Reactivity Monitor video

Understand
your patterns.
Build healthier
habits.

Science-backed insights spot patterns in your health you might otherwise miss and deliver practical tips and tools tailored to you.

Insights with a person smiling
Insights from the app
App interface
Insights with a person smiling
Insights from the app
App interface

Your health belongs to you. Unlike other trackers, AI is always opt-in rather than opt-out.

All your data in one app.
No subscription needed.

Our mission? To help you live a fuller, healthier life. From tracking sleep and workouts, to in-app guided sessions that help you recover from stress, your get free access to our full range of features, right from the start.
Lifestyle Image
Live Reactivity Monitor

Live Reactivity Monitor

See how your body is responding to daily demands in real-time. By constantly measuring your physiological responses, we can see when your body is experiencing a stress response.

Resilience state

Resilience state

A resilient system is one that can use stress for momentum, but quickly returns to homeostasis after. By analysing your stress responses throughout the day, we can see how much strain your body is under (and what you can do to help!).

Prolonged stress vibration

Prolonged stress vibration

When your body has been in high reactivity for an extended period, your watch will gently vibrate. These bio-cues help build awareness about what your body is experiencing. Log your emotions and activities to track patterns over time.

Stress Duration, Recovery and Frequency

Stress Duration, Recovery and Frequency

Most wearables track how long you’re stressed, but that’s only part of the picture. A high duration might mean you’re too sensitive to stress or not recovering well. We measure frequency and recovery too, so you can pinpoint what’s really affecting your resilience.

Designed for life lived fully.

Designed for lifeSilver
Designed for lifeMatte Black
Designed for lifeGold
Silver NOWATCH BSilver
Matte Black NOWATCH BMatte Black
Gold NOWATCH BGold
Choose Your NOWATCH B
From $399 or $133.00 over 3 payments.
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