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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Introducing the world’s sleekest wearable

    From $449 or $149.67 over 3 payments

    NOWATCH B from $449

    Start listening to the signals your body’s sending you.

    Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

    Start listening to the signals your body’s sending you.

    Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

    At last, a health tracker you’ll want to wear every day, everywhere.

    You won’t notice it, but others will.

    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker

    Timeless design, crafted to match your style.

    Screenless analog design in Gold, Silver, or Matte Black, made with high-end materials.

    Timeless Design - All FinishesTimeless Design - All Finishes
    All finishes

    All watch finishes

    Parallax image

    In sync with your every move

    Ultra-thin, lightweight, and
    water-resistant.

    Designed for 24/7 comfort with a case thickness of 10.9mm and weight of 50g.

    Ultra Thin
    Ultra Thin

    Ultra-thin, lightweight, and water-resistant.

    Designed for 24/7 comfort
    with a case thickness of
    10.9mm and weight of 50g.

    Focus on your life,
    not your battery’s.

    Up to 5 days of battery life on a single charge, with full recharging in just 2 hours.

    Life Focus
    Life Focus
    Unmatched Accuracy - Sensors Off

    Unmatched accuracy

    Research-grade sensors delivering in-depth insights into your body’s physiology.

    Unmatched
    accuracy

    Research-grade sensors delivering in-depth insights into your body’s physiology.

    Unmatched Accuracy - Sensors Off

    Track every spike,
    every second.

    The Live Reactivity Monitor™ continuously tracks your body’s response to daily life, delivering the most accurate stress response metrics.

    Explore the science behind stress

    Live Reactivity Monitor™ video

    Understand your patterns.
    Build healthier habits.

    Science-backed insights spot patterns in your health you might otherwise miss and deliver practical tips and tools tailored to you.

    Insights with a person smiling
    Insights from the app
    App interface
    Insights with a person smiling
    Insights from the app
    App interface

    Your health belongs to you. Unlike other trackers, AI is always opt-in rather than opt-out.

    All your data in one app.
    No subscription needed.

    Our mission? To help you live a fuller, healthier life.

    From tracking sleep and workouts, to in-app guided sessions that help you recover from stress, you get free access to our full range of features, right from the start.
    Lifestyle Image
    Live Reactivity Monitor™

    Live Reactivity Monitor™

    See how your body is responding to daily demands in real-time. By constantly measuring your physiological responses, we can see when your body is experiencing a stress response.

    Resilience state

    Resilience state

    A resilient system is one that can use stress for momentum, but quickly returns to homeostasis after. By analysing your stress responses throughout the day, we can see how much strain your body is under (and what you can do to help!).

    Prolonged stress vibration

    Prolonged stress vibration

    When your body has been in high reactivity for an extended period, your watch will gently vibrate. These bio-cues help build awareness about what your body is experiencing. Log your emotions and activities to track patterns over time.

    Stress Duration, Recovery and Frequency

    Stress Duration, Recovery and Frequency

    Most wearables track how long you’re stressed, but that’s only part of the picture. A high duration might mean you’re too sensitive to stress or not recovering well. We measure frequency and recovery too, so you can pinpoint what’s really affecting your resilience.

    Designed for life lived fully.

    Designed for lifeSilver
    Designed for lifeMatte Black
    Designed for lifeGold
    Silver NOWATCH BSilver
    Matte Black NOWATCH BMatte Black
    Gold NOWATCH BGold
    From $449 or $149.67 over 3 payments.
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