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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Abstract background video showing Nowatch B Series

    Introducing the world’s sleekest wearable

    From $449 or $149.67 over 3 payments

    NOWATCH B from $449

    Start listening to the signals your body’s sending you.

    Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

    Start listening to the signals your body’s sending you.

    Real-time insights into your stress response, sleep, and activity—so you can make trusted choices and build habits that last.

    At last, a health tracker you’ll want to wear every day, everywhere.

    You won’t notice it, but others will.

    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker
    Health Tracker

    Timeless design, crafted to match your style.

    Screenless analog design in Gold, Silver, or Matte Black, made with high-end materials.

    Timeless Design - All FinishesTimeless Design - All Finishes
    All finishes

    All watch finishes

    Parallax image

    In sync with your every move

    Ultra-thin, lightweight, and
    water-resistant.

    Designed for 24/7 comfort with a case thickness of 10.9mm and weight of 50g.

    Ultra Thin
    Ultra Thin

    Ultra-thin, lightweight, and water-resistant.

    Designed for 24/7 comfort
    with a case thickness of
    10.9mm and weight of 50g.

    Focus on your life,
    not your battery’s.

    Up to 5 days of battery life on a single charge, with full recharging in just 2 hours.

    Life Focus
    Life Focus
    Unmatched Accuracy - Sensors Off

    Unmatched accuracy

    Research-grade sensors delivering in-depth insights into your body’s physiology.

    Unmatched
    accuracy

    Research-grade sensors delivering in-depth insights into your body’s physiology.

    Unmatched Accuracy - Sensors Off

    Track every spike,
    every second.

    The Live Reactivity Monitor™ continuously tracks your body’s response to daily life, delivering the most accurate stress response metrics.

    Explore the science behind stress

    Live Reactivity Monitorâ„¢ video

    Understand your patterns.
    Build healthier habits.

    Science-backed insights spot patterns in your health you might otherwise miss and deliver practical tips and tools tailored to you.

    Insights with a person smiling
    Insights from the app
    App interface
    Insights with a person smiling
    Insights from the app
    App interface

    Your health belongs to you. Unlike other trackers, AI is always opt-in rather than opt-out.

    Every dimension of your health, in one place.

    Stress, sleep, activity, heart health, feelings, cycle, and more — because each one shapes the others. Every metric is available in real time and over time, so you can spot what’s happening today and catch what’s building before it becomes harder to reverse.
    Prolonged stress vibration

    Prolonged stress vibration

    When your body has been under stress for an extended period, your watch vibrates gently — a quiet nudge to pause, identify what's driving it, and reset with built-in Check-ins and breathing exercises.

    Daily stress load

    Daily stress load

    Based on how long your body stayed under physiological stress, how often it spiked, and how quickly it recovered, NOWATCH gives you a daily read of how you're handling daily demands — from High Resilience to High Load or Delayed Recovery.

    Cumulative stress duration

    Cumulative stress duration

    Your Overview tracks how much time your body has spent under stress week on week — so you can see whether your load is staying manageable or quietly building over time.

    Cumulative stress recovery & frequency

    Cumulative stress recovery & frequency

    Alongside duration, your Overview shows how your recovery speed and stress frequency are trending — revealing whether your body is getting better at bouncing back, or showing early signs of strain.

    Designed for life lived fully.

    Designed for lifeSilver
    Designed for lifeMatte Black
    Designed for lifeGold
    Silver NOWATCH BSilver
    Matte Black NOWATCH BMatte Black
    Gold NOWATCH BGold
    From $449 or $149.67 over 3 payments.
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