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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    NOWATCH B Silver Black Woven 36mm

    $449

    (duty & taxes included)

    Trusted by

    Your daily health guardian.

    A continuous, minute-by-minute timeline of how your body responds to every demand of the day — stress, physical activity, and rest. Built on unique stress metrics no other consumer wearable captures, it measures how often your body spikes, how long it stays under stress, and how quickly it returns to balance — so you always know where your load stands and when to adjust your day.

    NOWATCH Application – Live Reactivity Monitor™NOWATCH Application – Every health pillar, in one placeNOWATCH Application – Embedded toolkit to build adaptabilityNOWATCH Application – Actionable insights when they matter

    How we compare

    Continuous precision.
    Deeper insights.

    Other Health Trackers

    Every dimension of your health, in one place.

    Stress, sleep, activity, heart health, feelings, cycle, and more — because each one shapes the others. Every metric is available in real time and over time, so you can spot what’s happening today and catch what’s building before it becomes harder to reverse.
    Prolonged stress vibration

    Prolonged stress vibration

    When your body has been under stress for an extended period, your watch vibrates gently — a quiet nudge to pause, identify what's driving it, and reset with built-in Check-ins and breathing exercises.

    Daily stress load

    Daily stress load

    Based on how long your body stayed under physiological stress, how often it spiked, and how quickly it recovered, NOWATCH gives you a daily read of how you're handling daily demands — from High Resilience to High Load or Delayed Recovery.

    Cumulative stress duration

    Cumulative stress duration

    Your Overview tracks how much time your body has spent under stress week on week — so you can see whether your load is staying manageable or quietly building over time.

    Cumulative stress recovery & frequency

    Cumulative stress recovery & frequency

    Alongside duration, your Overview shows how your recovery speed and stress frequency are trending — revealing whether your body is getting better at bouncing back, or showing early signs of strain.

    Real people.
    Real results.

    Alex sharing their NOWATCH experience

    Alex sharing their NOWATCH experience

    “It’s the health tracker I wanted from my Apple Watch”

    Alex · Student

    Lori sharing their NOWATCH experience

    Lori sharing their NOWATCH experience

    “It won’t distract you from whatever you’re doing by beeping”

    Lori · Yoga Teacher

    DJ Paris sharing their NOWATCH experience

    DJ Paris sharing their NOWATCH experience

    “I can use it to conserve energy, as opposed to being so activated”

    DJ Paris · Sales Director

    Amy sharing their NOWATCH experience

    Amy sharing their NOWATCH experience

    “It’s made me be able to advocate for myself better”

    Amy · Corporate Secretary

    Juliette sharing their NOWATCH experience

    Juliette sharing their NOWATCH experience

    “It gave me my sense of confidence back”

    Juliette · Project Manager

    Your first 10 days

    From the moment it meets your wrist to your first weeks in, here’s what you can expect from the beginning of your journey with NOWATCH.

    Instant tracking

    Instant tracking

    The second you start wearing your NOWATCH, the sensors begin tracking your body. You’ll instantly see vitals like heart rate, steps, and motion in your NOW tab. The following morning, you’ll be able to view your sleep data from the night before.

    Instant tracking

    Instant tracking

    The second you start wearing your NOWATCH, the sensors begin tracking your body. You’ll instantly see vitals like heart rate, steps, and motion in your NOW tab. The following morning, you’ll be able to view your sleep data from the night before.

    What’s in the box

    Case

    Case

    Your NOWATCH will come in a 36mm stainless steel case with Panda Glass.

    Woven Ocean Plastic Strap

    Woven Ocean Plastic Strap

    Made from recycled marine plastics, durable, weather-resistant, quick-drying, and designed for an active lifestyle.

    Charger

    Charger

    Charging dock and USB-C charging cable.

    Subscription-free App

    Subscription-free App

    Scan the QR code inside the box to download the NOWATCH App and see how your body responds to daily demands in real time.

    We’re here to help. Everything you need to know.

    NOWATCH B

    36mm case size
    36mm case size
    36mm case size
    36mm case size
    36mm case size
    36mm case size
    Our best-selling model: advanced health tracking in a lightweight design.

    NOWATCH B Silver Black Woven 36mm

    $449

    (duty & taxes included)

    Our best-selling model: advanced health tracking in a lightweight design.

    Finish

    Please select a finish.

    Strap - Select a strap

    Black Woven strapBeige Woven strapBlack Sport strapWhite Sport strap

    Please select a strap.

    Select size

    Please select a size.

    Includes subscription-free app

    High precision stress & load tracking
    Subscription-free app
    100% secure health data
    Swim-proof & shower-safe
    Up to 5 days battery life

    Try for free for 30 days
    100% money back guarantee
    Free & fast delivery
    Free returns
    vs

    Daily & cumulative load: the earliest signal of health risk most trackers miss

    Metrics tracked in isolation, no picture of what's quietly accumulating

    Reactivity Monitor™: a minute-by-minute timeline of how your body responds to daily demands

    Data sampled every few minutes

    Quiet when you're well, speaks only when it matters

    Always-on nudges & notifications

    No scores, no streaks, no addictive loops

    Dopamine-driven engagement

    Subscription-free, forever

    From $71–$199/yr

    Privacy-first, opted out by default

    Opaque data practices

    Looks like jewelry, works like a health tracker

    Looks like a tracker, feels like one too

    See the full comparisonvs Oura, Apple Watch, WHOOP