NOWATCH B is coming. Pre-order today and save 10%
Why NOWATCHHow It Works
NOWATCH B is coming. Pre-order today and save 10%
Why NOWATCHHow It Works

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Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjelierstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2025 @ All rights reserved

New
NOWATCH B

Sleek and lightweight.

Available starting July
Pre-order now with 10% discount

A woman standing in the street, looking directly at the viewer, slowly turning her head.

NOWATCH X

Small batch.
Handcrafted with care.

Available now
Starting at

$599

Stones being handcrafted for NOWATCH X

NOWATCH X

37mm

24 models

Gold Classic · Pearl
Gold Classic · Pearl

$649

Only a Few Left
Silver Essence · Rock
Silver Essence · Rock

$599

Gold Classic · Sand
Gold Classic · Sand

$649

Gold Essence · Ore
Gold Essence · Ore

$649

Silver Classic · Ore
Silver Classic · Ore

$599

Gold Classic · Onyx
Gold Classic · Onyx

$649

Silver Classic · Oak
Silver Classic · Oak

$599

Gold Essence · Soil
Gold Essence · Soil

$649

Accessories banner

Limitless looks

Redefine your style with the latest collection of straps and watch faces.

Out of stock
Silver Labradorite · Birch
Silver Labradorite · Birch

$599

Gold White Agate · Pearl
Gold White Agate · Pearl

$649

Gold Falcon Eye · Onyx
Gold Falcon Eye · Onyx

$649

Gold Lapis Lazuli · Pacific
Gold Lapis Lazuli · Pacific

$649

Gold Malachite · Sand
Gold Malachite · Sand

$649

Silver Malachite · Kelp
Silver Malachite · Kelp

$599

Silver Falcon Eye · Ore
Silver Falcon Eye · Ore

$599

Gold Labradorite · Urchin
Gold Labradorite · Urchin

$649

Silver Lapis · Sand
Silver Lapis · Sand

$599

Only a Few Left
Silver White Agate · Rock
Silver White Agate · Rock

$599

Gold White Agate · Rock
Gold White Agate · Rock

$649

Silver Labradorite · Pine
Silver Labradorite · Pine

$599

Gold Parabola · Onyx
Gold Parabola · Onyx

$649

Silver Parabola · Ore
Silver Parabola · Ore

$599

Gold Parabola · Urchin
Gold Parabola · Urchin

$649

Silver Locus · Umber
Silver Locus · Umber

$599

Shop the lineup

Two distinct styles. One powerful health-tracking experience.

NOWATCH B

Limited Pre-order Offer

NOWATCH B

The NOWATCH Classic.
Lightweight and reliable.

Pre-order from

$360

or

$120.00

over 3 payments
Explore
Case No PinsStrap
Disc
Case Mask

NOWATCH X

Limited edition.
Unlimited styles.

From

$599

or

$199.67

over 3 payments
Explore

NOWATCH B

36mm or 42mm

12 models

pre-order
-10%
Matte Black · Woven Black

$399

$360

pre-order
-10%
Matte Black · Woven Beige

$399

$360

pre-order
-10%
Matte Black · FKM Black

$449

$405

pre-order
-10%
Matte Black · FKM Light Gray

$449

$405

pre-order
-10%
Silver · Woven Black

$399

$360

pre-order
-10%
Silver · Woven Beige

$399

$360

pre-order
-10%
Silver · FKM Black

$449

$405

pre-order
-10%
Silver · FKM Light Gray

$449

$405

pre-order
-10%
Gold · Woven Black

$449

$405

pre-order
-10%
Gold · Woven Beige

$449

$405

pre-order
-10%
Gold · FKM Black

$499

$450

pre-order
-10%
Gold · FKM Light Gray

$499

$450