Placeholder image for the video background.

Meet your new
favourite smartwatch

A healthier life is within reach. Track and improve your daily habits to feel better, starting now.

Buy now
Starting at


App StoreGoogle Play Store

Feeling good is a skill worth training.

NOWATCH leverages science and technology to improve how you feel right now, tomorrow, and beyond.

Change your relationship with stress.

Learn how the choices you make today affect your health tomorrow.

Interconnected Mobile

Made by scientists. Personalised to you.

Our algorithms are based on your unique physiology for the most accurate insights into your health.

Improve your response to stress

Stress Gauge

Improve your response to stress

Navigate your feelings


Navigate your feelings

Check in with yourself


Check in with yourself

Move with intention

Activity Tracking

Move with intention

Get better sleep

Sleep Tracking

Get better sleep

Connect the dots with AI

Insights by AI

Connect the dots with AI

“An attractive, stress-monitoring device that doesn't just ape an analog watch: it has a style identity all of its own.”

“A wearable for experiencing life, not optimizing it.”

“NOWATCH nudged me into thinking more about my mental health, almost as if I was being watched over by a kindly mentor.”

Press background

Innovative tech designed to help you.

Silent, screenless tracking that doesn’t interrupt your life.

Research-grade sensors

Research-grade sensors

Press the crown to Check-In

Press the crown to Check-In

Mother and daughter

Feel better for yourself and for those you love

The first interchangeable face on a smartwatch.

You decide how it looks.

Customise now

Customise your smartwatch from strap to finish.

Explore bestsellers.

Hand holding an iPhone that shows the NOWATCH app

Visit our store in Amsterdam to experience NOWATCH in person.

Prinsengracht 455, Amsterdam

Open in Google Maps

Valued by professionals.
Loved around the globe.

Esquire’s Best Health Tracker of the Year 2023
IoT Wearables Device of the Year 2023
Best of ISPA Fashion & Accessories, 2024
Hand holding an iPhone that shows the NOWATCH app

Frequently Asked Questions

Where does NOWATCH ship to?

Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.
Customs regulations prevent us from shipping elsewhere but we are exploring how to expand our shipping destinations to include new countries.
Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam. Typically, we hand it to our partners at DHL Express within 2 business days.

What is your return policy?

We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.

Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.

How does NOWATCH stand out from traditional smartwatches?

Other smart devices focus solely on exercise or sleep. NOWATCH tracks those metrics but uses them as a tool for monitoring stress.
Stress is a healthy physiological function that helps keep you engaged, motivated, and connected. Learning how your body processes, reacts, or does not react to stress is your best advantage for sustainable mental and physical health.
Small, everyday stressful moments like spilling your coffee, running late to a meeting, or misplacing your keys are all opportunities to learn how to recover and bring yourself back to the Calm Zone—also known as homeostasis. The cumulative effect of how we respond to daily stressors is essential to improving our long-term health.
NOWATCH builds a unique stress fingerprint based on your activity, mood, and heart rate for the most accurate reflection of how your body responds to stress.

How do I set up my NOWATCH for the first time?

To set up your NOWATCH, please watch our onboarding video. Our Customer Care Lead, Selina, guides you through the process: Watch the video here.

Additionally, we have prepared an easy-to-follow written set-up guide: Read the guide here.

If you have any questions or need further assistance, contact our Customer Care Team. We're here to help and will get back to you as soon as possible.

What should I do if I have questions about my NOWATCH?

If you have questions about your NOWATCH, please visit our Help Center for troubleshooting tips and solutions. For personalised assistance, don't hesitate to reach out. We're available through live chat during business hours for immediate help. Alternatively, you can always email us, and we'll get back to you as soon as possible.

Closing Gallery

Live Smarter.
Feel Better.

Buy now