🇪🇺 Designed in Amsterdam. Made in Europe.
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Abstract background video showing natural textures and movements

Abstract background video showing natural textures and movements

Winner of Esquire’s
Best Health Tracker

Track your health,
without the tech-addiction

Connect the dots between your physical and mental health.

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Try 30 days for free

NOWATCH on a wrist next to the Reactivity Monitor in the companion app

Take charge of your health. Find your own balance.

Work, exercise, social interactions — how much energy you use for everyday challenges adds to the pressure on your body.
We make that invisible load visible.

See how your body responds to daily demands.

Learn to adapt so the load doesn’t build up.

Track

Track

Spot what’s stressing your body, in real-time

Train

Train

Practice proven techniques to restore balance

Balance

Balance

Improve your sleep & stay active

Prevent

Prevent

Reduce cumulative load to protect your health

Why NOWATCH
Why NOWATCH
Why NOWATCH

How we’re different

Second-by-second monitoring

Our Reactivity Monitor™ gives the full picture, never simplified or averaged

The earliest warning system for your health

Daily and cumulative load, revealed through nervous system metrics no other tracker captures

Subscription-free app

We don’t believe in paywalls or keeping you hooked

Non-addictive tech

No dopamine loops or anxiety-inducing scores

Privacy you can trust

Opt-out at any time, GDPR-compliant & securely stored in the EU.

The changes
you’ll notice

Wake up feeling refreshed

Wake up feeling refreshedWake up feeling refreshed app screenshot

Spot what’s draining your energy

Spot what’s draining your energySpot what’s draining your energy app screenshot

Learn to bounce back faster

Learn to bounce back fasterLearn to bounce back faster app screenshot

Know what your workouts are really costing

Know what your workouts are really costingKnow what your workouts are really costing app screenshot

Bestsellers

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Fast shipping

Free above $100

Real people.
Real changes.

90%

users would be disappointed without NOWATCH1

¹ User survey conducted among 105 active NOWATCH users. Question: “How disappointed would you be if you could no longer use NOWATCH?” Response options: Very disappointed (46), Somewhat disappointed (44), Not disappointed (15). Percentages reflect respondents who selected “Very” or “Somewhat disappointed.”

For balancing daily load

The real-time stress tracking has been a game-changer for managing my workload. I can actually see when I need to step back.

Sophie

Verified buyer

For better sleep

I actually changed my 'just before bed' habits. It showed a huge impact on how long it took to fall deep asleep.

Marc

Verified buyer

For preventing stress buildup

It helps me prevent the buildup of stress before it becomes overwhelming.

Pieter B.

Verified buyer

For managing dysautonomia

The best support I've found for managing POTS — no other device even compares.

Joëlle V.

Verified buyer

For smarter training

NOWATCH shows me exactly which HR zones I hit during workouts — and how long I stay there. Now I know when to pull back before it affects my recovery.

Olena S.

Verified buyer

Created by scientists,
backed by research

Research

Research

Supporting scientific research to better understand the monitoring, treatment, and management of stress — across +10 active research programs worldwide.

Como 1907

Como 1907

Pioneering next-generation athlete training through research and brand partnership.

TED

TED

Empowering select TED speakers to step on stage prepared, grounded, and confident to deliver their best.

How we compare

Continuous precision.
Deeper insights.

Other Trackers

Want to know more?

How does NOWATCH work?

NOWATCH is a health tracker disguised as a classic, screen-free watch. Powered by research-grade PPG and motion sensors, it captures your body’s response to daily demands second by second — continuously, never sampled or averaged. All your data and personalised health insights live in the subscription-free NOWATCH app, giving you a complete and actionable picture of your health without the distractions.

How is NOWATCH different from other wearables?

Most wearables focus on fitness metrics — steps, calories, sleep stages — and reduce everything to a daily score. NOWATCH goes deeper. Powered by the Reactivity Monitor™, it tracks second by second how your body responds to daily demands, measuring stress frequency, recovery time, and cumulative load — nervous system metrics no other tracker captures.
The result isn’t a score telling you how you did. It’s a complete picture of what your body actually went through — and the tools to act on it before the load builds up. No subscriptions, no dopamine loops, no data sold. Just the clearest view of your health, always in your hands.

Does the NOWATCH track physical activity, steps, and sleep?

Yes, the NOWATCH tracks all the basics: activity, steps, sleep duration and stages, night HRV (heart rate variability), and resting HR (heart rate), plus, unique stress metrics continuously captured in the Reactivity Monitor™.

How is NOWATCH manufactured?

Our watches are designed in the NOWATCH HQ in Amsterdam and produced in Finland. All components including our research-grade sensors are specially selected to be both durable and skin-safe. We only use high-quality materials to ensure the best experience.

Do I need a subscription to access all my data and features?

No, you do not need a subscription. As soon as your NOWATCH is out of the box, the companion app and all features are completely free to use. Your health data belongs entirely to you, and we don’t charge you for core functionalities.

How does NOWATCH manage and store user data?

We respect your privacy and never access your data unless you choose to share it. Shared data is securely stored on EU-based AWS servers (Frankfurt) with advanced encryption and is used only to improve the app and algorithms. You can download your data anytime, and we will never sell or distribute it to third parties.

Where does NOWATCH ship to?

Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.

Customs regulations prevent us from shipping elsewhere, but we are exploring how to expand our shipping destinations to include new countries.

Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam.

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Pay in 3 with Klarna

Interest-free instalments

30-day returns

Full refund guaranteed

2-year warranty

Full coverage included

Nervous system monitoring

Reactivity Monitor™ timeline

Continuous heart rate monitoring

Every 10 seconds, 24/7

Intermittent (every 5–15 min)

Stress load & recovery indicators

Stress duration, stress recovery & frequency

Stress duration & HRV only

Self-regulation toolkit

Vibrations, Check-ins & HRV breathing sessions

Limited or none

Subscription-free app

Free

From $71–$199/yr

Data privacy

EU-stored, GDPR-compliant, data stays on your phone

Analog watch design

Looks like a luxury watch. Works like a health tracker.

How long does it take to ship?

We aim to fulfill orders within 2 business days of purchase. Delivery times vary by location, with typical times as follows:

Benelux: Next business day

EU & EEA: 2-4 business days

Switzerland: Up to 4 business days

North America: Up to 5 business days

Once your package is shipped, you will receive an email and tracking code from our shipping partner, DHL Express.

What is your return policy?

We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.

Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.

What should I do if I have questions about my NOWATCH?

For further information about your NOWATCH and the app, troubleshooting tips, and solutions, please visit our Help Center. If you still need assistance, don’t hesitate to reach out by filling out our contact form. You can also reach out through live chat in the Help Center from Monday to Friday during business hours (CET).

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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    4.8 / 5

    from 76 verified reviews

    Our bestsellers

    Shop all watches
    Silver

    NOWATCH B

    Silver

    $449 or $149.67/mo. for 3 mo.
    Matte Black

    NOWATCH B

    Matte Black

    $479 or $159.67/mo. for 3 mo.
    Gold

    NOWATCH B

    Gold

    $499 or $166.33/mo. for 3 mo.
    Silver Classic

    NOWATCH X

    Silver Classic

    $649 or $216.33/mo. for 3 mo.
    Silver Essence

    NOWATCH X

    Silver Essence

    $649 or $216.33/mo. for 3 mo.
    Silver Rise

    NOWATCH X

    Silver Rise

    $649 or $216.33/mo. for 3 mo.
    Gold Classic

    NOWATCH X

    Gold Classic

    $699 or $233.00/mo. for 3 mo.
    Gold Essence

    NOWATCH X

    Gold Essence

    $699 or $233.00/mo. for 3 mo.
    Gold Rise

    NOWATCH X

    Gold Rise

    $699 or $233.00/mo. for 3 mo.