🇪🇺 Designed in Amsterdam. Made in Europe.
Why NOWATCHThe ScienceShop now

Company

  • Why NOWATCHWhy NOWATCH
  • The ScienceThe Science
  • WatchesWatches
  • AccessoriesAccessories
  • For BusinessFor Business
  • BlogBlog
  • CareersCareers
  • Press KitPress Kit
  • Partner ProgramPartner Program

Support

  • Help CenterHelp Center
  • TermsTerms
  • PrivacyPrivacy
  • AccessibilityAccessibility

Social

  • InstagramInstagram
  • TikTokTikTok
  • YouTubeYouTube

Flagship Store

Prinsengracht 455
1016 HN Amsterdam
The Netherlands

Headquarters

Anjeliersstraat 470A
1015 NL Amsterdam
The Netherlands

NOWATCH BV.
KVK: 77816889

NOWATCH BV 2026 @ All rights reserved

Abstract background video showing natural textures and movements

Abstract background video showing natural textures and movements

Winner of Esquire’s
Best Health Tracker

The world’s first
Awareable™

Connect the dots between your mental and physical health.

Shop nowShop now
Try 30 days for free

Health tracking,
beautifully disguised.

No distractions. Just insights.

Case No PinsStrap
Disc
Case Mask
App Reactive Monitor

Signature model

From $649
Case No PinsStrap
Disc
Case Mask
App Reactive Monitor

Signature model

Classic, analog design with mindful health-tracking technology.

From $649

The #1 tracker for
nervous system regulation

Your nervous system is your body’s control centre. Mastering it is the key to better health.

Track

Track

Spot stress triggers in real-time, 24/7

Train

Train

Learn how to steady your system

Balance

Balance

Sync your activity and sleep routines

Prevent

Prevent

Reduce stress build up, boost longevity

Why NOWATCH
Why NOWATCH
Why NOWATCH

How we’re different

Industry leading stress tracking

Our Reactivity Monitor™ measures every spike, every second

Subscription-free app

We don’t believe in paywalls

Non-addictive tech

No dopamine loops or anxiety-inducing scores

Privacy you can trust

Opt-out at any time, GDPR-compliant & securely stored in the EU.

The changes
you’ll notice

Wake up feeling refreshed

Wake up feeling refreshedWake up feeling refreshed app screenshot

Spot what’s draining your energy

Spot what’s draining your energySpot what’s draining your energy app screenshot

Learn to bounce back faster

Learn to bounce back fasterLearn to bounce back faster app screenshot

Track the impact of your workouts

Track the impact of your workoutsTrack the impact of your workouts app screenshot

Peace of mind,
at every step

Flexible Payments

3x instalments · Secure checkout

Fast Shipping

Free above €100 · 3-5 business days

30-Day Returns

Easy returns · Full refund guaranteed

2-Year Warranty

Comprehensive coverage included

Trusted by
culture-shapers

Eddie SternEddie Stern

Eddie
Stern

Yoga teacher.
Author.
Lecturer.

“NOWATCH allows me track and observe the changes that are happening in my body.”

Ray FuegoRay Fuego

Ray
Fuego

Rapper.
Singer.

“NOWATCH really helps me to confirm that my intuition was right.”

Sarah-Ann MacklinSarah-Ann Macklin

Sarah-Ann
Macklin

Scientist.
Founder.
Podcaster.

“With NOWATCH, I can connect the dots between what my body feels and what my mind is telling me.”

Dr. Piraye Yurttas BeimDr. Piraye Yurttas Beim

Dr. Piraye
Yurttas
Beim

Scientist.
Entrepreneur.
Investor.

“Some of us track our sleep, our movement or glucose levels, but how we feel is the ultimate output of all of those inputs. It's nice to have one simple, science-backed device that's doing that for us.”

Stats backgroundStats background

9 in 10 users say they would be disappointed if they could no longer use NOWATCH.¹

¹ User survey conducted among 105 active NOWATCH users. Question: “How disappointed would you be if you could no longer use NOWATCH?” Response options: Very disappointed (46), Somewhat disappointed (44), Not disappointed (15). Percentages reflect respondents who selected “Very” or “Somewhat disappointed.”

Created by scientists,
backed by research

Research

Research

Supporting scientific research to better understand the monitoring, treatment, and management of stress — across +10 active research programs worldwide.

Como 1907

Como 1907

Pioneering next-generation athlete training through research and brand partnership.

TED

TED

Empowering select TED speakers to step on stage prepared, grounded, and confident to deliver their best.

FAQ

How does NOWATCH work?

NOWATCH is a health tracker disguised as a classic watch. It’s powered by research-grade sensors that track your vitals 24/7. Utilising advanced PPG and motion sensors, it continuously measures your activity, sleep and unique stress response metrics. You can find all your data and personalised health insights in the subscription-free NOWATCH app.

How is NOWATCH different from other wearables?

Unlike other wearables that focus mainly on optimizing your fitness, NOWATCH is built to regulate the nervous system. It gives you a continuous, minute-by-minute holistic view of your health, from your stress response to recovery and from activity to sleep. With the Reactivity Monitor™, you can spot rising pressure early, adapt your response, and prevent overload over time.

Designed to support rather than overload, NOWATCH gives you simple, science-backed tools to train both body and mind for a steadier nervous system. The result? Deeper awareness, habits that truly work for you and more energy to live a healthy, meaningful life.

Does the NOWATCH track physical activity, steps, and sleep?

Yes, the NOWATCH tracks all the basics: activity, steps, sleep duration and stages, night HRV (heart rate variability), and resting HR (heart rate), plus, unique stress metrics continuously captured in the Reactivity Monitor™.

How is NOWATCH manufactured?

Our watches are designed in the NOWATCH HQ in Amsterdam and produced in Finland. All components including our research-grade sensors are specially selected to be both durable and skin-safe. We only use high-quality materials to ensure the best experience.

Do I need a subscription to access all my data and features?

No, you do not need a subscription. As soon as your NOWATCH is out of the box, the companion app and all features are completely free to use. Your health data belongs entirely to you, and we don’t charge you for core functionalities.

How does NOWATCH manage and store user data?

We respect your privacy and never access your data unless you choose to share it. Shared data is securely stored on EU-based AWS servers (Frankfurt) with advanced encryption and is used only to improve the app and algorithms. You can download your data anytime, and we will never sell or distribute it to third parties.

Where does NOWATCH ship to?

Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.

Customs regulations prevent us from shipping elsewhere, but we are exploring how to expand our shipping destinations to include new countries.
Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam.

How long does it take to ship?

We aim to fulfill orders within 2 business days of purchase. Delivery times vary by location, with typical times as follows:

Benelux: Next business day

EU & EEA: 2-4 business days

Switzerland: Up to 4 business days

North America: Up to 5 business days

Once your package is shipped, you will receive an email and tracking code from our shipping partner, DHL Express.

What is your return policy?

We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.

Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.

What should I do if I have questions about my NOWATCH?

For further information about your NOWATCH and the app, troubleshooting tips, and solutions, please visit our Help Center. If you still need assistance, don’t hesitate to reach out by filling out our contact form. You can also reach out through live chat in the Help Center from Monday to Friday during business hours (CET).

Shop now

Bestsellers

Shop all watches
Silver Classic Ore Black

NOWATCH X

Silver Classic Ore Black

$649 or $216.33/mo. for 3 mo.
Gold Classic Onyx Black

NOWATCH X

Gold Classic Onyx Black

$699 or $233.00/mo. for 3 mo.
Silver Essence Pearl Beige

NOWATCH X

Silver Essence Pearl Beige

$649 or $216.33/mo. for 3 mo.
Gold Essence Ore Black

NOWATCH X

Gold Essence Ore Black

$699 or $233.00/mo. for 3 mo.
Silver Rise Mahogany Brown

NOWATCH X

Silver Rise Mahogany Brown

$649 or $216.33/mo. for 3 mo.
Gold Rise Mahogany Brown

NOWATCH X

Gold Rise Mahogany Brown

$699 or $233.00/mo. for 3 mo.