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    Flagship Store

    Prinsengracht 455
    1016 HN Amsterdam
    The Netherlands

    Headquarters

    Anjeliersstraat 470A
    1015 NL Amsterdam
    The Netherlands

    NOWATCH BV.
    KVK: 77816889

    NOWATCH BV 2026 @ All rights reserved

    Abstract background video showing natural textures and movements

    Abstract background video showing natural textures and movements

    Winner of Esquire’s
    Best Health Tracker

    The world’s first
    Awareable™

    Connect the dots between your mental and physical health.

    Shop nowShop now
    Try 30 days for free

    Health tracking,
    beautifully disguised.

    No distractions. Just insights.

    Nowatch B
    App Reactive Monitor

    Best-selling model

    From $449
    Case No PinsStrap
    Disc
    Case Mask
    App Reactive Monitor

    Signature model

    From $649
    Nowatch B
    App Reactive Monitor

    Best-selling model

    Advanced health tracking in a lightweight design.

    From $449
    Case No PinsStrap
    Disc
    Case Mask
    App Reactive Monitor

    Signature model

    Interchangeable discs for an elevated health experience.

    From $649

    The #1 tracker for
    nervous system regulation

    Your nervous system is your body’s control centre. Mastering it is the key to better health.

    Track

    Track

    Spot stress triggers in real-time, 24/7

    Train

    Train

    Learn how to steady your system

    Balance

    Balance

    Sync your activity and sleep routines

    Prevent

    Prevent

    Reduce stress build up, boost longevity

    Why NOWATCH
    Why NOWATCH
    Why NOWATCH

    How we’re different

    Industry leading stress tracking

    Our Reactivity Monitor™ measures every spike, every second

    Subscription-free app

    We don’t believe in paywalls

    Non-addictive tech

    No dopamine loops or anxiety-inducing scores

    Privacy you can trust

    Opt-out at any time, GDPR-compliant & securely stored in the EU.

    The changes
    you’ll notice

    Wake up feeling refreshed

    Wake up feeling refreshedWake up feeling refreshed app screenshot

    Spot what’s draining your energy

    Spot what’s draining your energySpot what’s draining your energy app screenshot

    Learn to bounce back faster

    Learn to bounce back fasterLearn to bounce back faster app screenshot

    Track the impact of your workouts

    Track the impact of your workoutsTrack the impact of your workouts app screenshot

    Peace of mind,
    at every step

    Flexible Payments

    3x instalments · Secure checkout

    Fast Shipping

    Free above $100 · 3-5 business days

    30-Day Returns

    Easy returns · Full refund guaranteed

    2-Year Warranty

    Comprehensive coverage included

    Trusted by
    culture-shapers

    Eddie SternEddie Stern

    Eddie
    Stern

    Yoga teacher.
    Author.
    Lecturer.

    “NOWATCH allows me track and observe the changes that are happening in my body.”

    Ray FuegoRay Fuego

    Ray
    Fuego

    Rapper.
    Singer.

    “NOWATCH really helps me to confirm that my intuition was right.”

    Sarah-Ann MacklinSarah-Ann Macklin

    Sarah-Ann
    Macklin

    Scientist.
    Founder.
    Podcaster.

    “With NOWATCH, I can connect the dots between what my body feels and what my mind is telling me.”

    Dr. Piraye Yurttas BeimDr. Piraye Yurttas Beim

    Dr. Piraye
    Yurttas
    Beim

    Scientist.
    Entrepreneur.
    Investor.

    “Some of us track our sleep, our movement or glucose levels, but how we feel is the ultimate output of all of those inputs. It's nice to have one simple, science-backed device that's doing that for us.”

    Stats backgroundStats background

    9 in 10 users say they would be disappointed if they could no longer use NOWATCH.¹

    ¹ User survey conducted among 105 active NOWATCH users. Question: “How disappointed would you be if you could no longer use NOWATCH?” Response options: Very disappointed (46), Somewhat disappointed (44), Not disappointed (15). Percentages reflect respondents who selected “Very” or “Somewhat disappointed.”

    Created by scientists,
    backed by research

    Research

    Research

    Supporting scientific research to better understand the monitoring, treatment, and management of stress — across +10 active research programs worldwide.

    Como 1907

    Como 1907

    Pioneering next-generation athlete training through research and brand partnership.

    TED

    TED

    Empowering select TED speakers to step on stage prepared, grounded, and confident to deliver their best.

    FAQ

    How does NOWATCH work?

    NOWATCH is a health tracker disguised as a classic watch. It’s powered by research-grade sensors that track your vitals 24/7. Utilising advanced PPG and motion sensors, it continuously measures your activity, sleep and unique stress response metrics. You can find all your data and personalised health insights in the subscription-free NOWATCH app.

    How is NOWATCH different from other wearables?

    Unlike other wearables that focus mainly on optimizing your fitness, NOWATCH is built to regulate the nervous system. It gives you a continuous, minute-by-minute holistic view of your health, from your stress response to recovery and from activity to sleep. With the Reactivity Monitor™, you can spot rising pressure early, adapt your response, and prevent overload over time.

    Designed to support rather than overload, NOWATCH gives you simple, science-backed tools to train both body and mind for a steadier nervous system. The result? Deeper awareness, habits that truly work for you and more energy to live a healthy, meaningful life.

    Does the NOWATCH track physical activity, steps, and sleep?

    Yes, the NOWATCH tracks all the basics: activity, steps, sleep duration and stages, night HRV (heart rate variability), and resting HR (heart rate), plus, unique stress metrics continuously captured in the Reactivity Monitor™.

    How is NOWATCH manufactured?

    Our watches are designed in the NOWATCH HQ in Amsterdam and produced in Finland. All components including our research-grade sensors are specially selected to be both durable and skin-safe. We only use high-quality materials to ensure the best experience.

    Do I need a subscription to access all my data and features?

    No, you do not need a subscription. As soon as your NOWATCH is out of the box, the companion app and all features are completely free to use. Your health data belongs entirely to you, and we don’t charge you for core functionalities.

    How does NOWATCH manage and store user data?

    We respect your privacy and never access your data unless you choose to share it. Shared data is securely stored on EU-based AWS servers (Frankfurt) with advanced encryption and is used only to improve the app and algorithms. You can download your data anytime, and we will never sell or distribute it to third parties.

    Where does NOWATCH ship to?

    Currently, we ship within the European Union and to Canada, Norway, Switzerland, Turkey, the United Kingdom, and the United States of America.

    Customs regulations prevent us from shipping elsewhere, but we are exploring how to expand our shipping destinations to include new countries.

    Our Fulfilment Team carefully packages your order at NOWATCH HQ in Amsterdam.

    Shop now

    How long does it take to ship?

    We aim to fulfill orders within 2 business days of purchase. Delivery times vary by location, with typical times as follows:

    Benelux: Next business day

    EU & EEA: 2-4 business days

    Switzerland: Up to 4 business days

    North America: Up to 5 business days

    Once your package is shipped, you will receive an email and tracking code from our shipping partner, DHL Express.

    What is your return policy?

    We offer a 30-day return policy from the day you receive your order. You can return undamaged items in their original packaging for a full refund or a replacement.

    Your feedback is important. Contact our Customer Care Team with any concerns or complaints to help us improve.

    What should I do if I have questions about my NOWATCH?

    For further information about your NOWATCH and the app, troubleshooting tips, and solutions, please visit our Help Center. If you still need assistance, don’t hesitate to reach out by filling out our contact form. You can also reach out through live chat in the Help Center from Monday to Friday during business hours (CET).

    Bestsellers

    Shop all watches
    Silver

    NOWATCH B

    Silver

    $449 or $149.67/mo. for 3 mo.
    Matte Black

    NOWATCH B

    Matte Black

    $479 or $159.67/mo. for 3 mo.
    Gold

    NOWATCH B

    Gold

    $499 or $166.33/mo. for 3 mo.
    Silver Classic

    NOWATCH X

    Silver Classic

    $649 or $216.33/mo. for 3 mo.
    Silver Essence

    NOWATCH X

    Silver Essence

    $649 or $216.33/mo. for 3 mo.
    Silver Rise

    NOWATCH X

    Silver Rise

    $649 or $216.33/mo. for 3 mo.
    Gold Classic

    NOWATCH X

    Gold Classic

    $699 or $233.00/mo. for 3 mo.
    Gold Essence

    NOWATCH X

    Gold Essence

    $699 or $233.00/mo. for 3 mo.
    Gold Rise

    NOWATCH X

    Gold Rise

    $699 or $233.00/mo. for 3 mo.